Launch Readiness Score: What Counts as Ready?
A number is only useful if you know what to do with it. What each band means and what to fix first.By Ricky · · 3 min read
A launch readiness score is a single 0 to 100 number that answers one question: is this website in a fit state to put in front of real visitors? It is not a prediction of traffic or sales. It measures whether the basics that visitors, search engines and browsers check are in place. This post covers what the number means; how it is computed is in how your launch score is calculated.
What the score covers
The LaunchGraded Standard scores nine dimensions out of 100 points: SEO (14), Technical (14), Messaging (13), Discoverability (13), Conversion (12), Trust (11), Performance (9), UX and Mobile (7) and Accessibility (7). Every check is a fixed rule applied to what is on your page, so the same page gets the same score every time. The methodology page lists every check.
The four bands
- 90 to 100, Launch Ready. The basics are in place. Remaining failures are small.
- 80 to 89, Almost Ready. A handful of fixes stand between you and the top band.
- 60 to 79, Needs Work. Several dimensions have real gaps. Fix before spending on traffic.
- 0 to 59, Not Ready. Something fundamental is missing or broken.
Why one blocker caps the result
Some failures matter more than their point value. A missing headline, no primary call to action, a page set to noindex, no HTTPS or broken links on the page can each make a launch fail on their own. These are marked P0, and any P0 failure caps the verdict at Almost Ready, whatever the total. A site cannot buy its way to Launch Ready by scoring well elsewhere.
What to do with your score
- Fix every P0 blocker first. They are listed as “Must fix before launch”.
- Take the quick wins next: failing checks that need about an hour or less. They are the cheapest way to move up a band.
- Work down the remaining fixes by points, since higher-weighted checks move the score most.
- Rescan after the changes and compare.
What a score does not tell you
A high score does not mean your product is good, your pricing is right or Google will rank you. It means the site is not getting in the way. Treat it as a floor to clear before launch, then track real outcomes such as signups and search impressions separately. You can see what a full result looks like in the example report, or audit your own website to get yours.