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Everything a launch checklist gets wrong when it's too short.

Eight guides, one per part of the LaunchGraded Standard — why each area matters, the mistakes we see most, and how to check it yourself before you spend a scan on it.

01 · MessagingWebsite Messaging Checklist: Headline, Sub-Headline & Copy

How to write a homepage headline and sub-headline that actually says what your product does, why it matters, and who it's for — before you launch.

02 · ConversionConversion & CTA Checklist Before You Launch

A pre-launch checklist for primary calls to action, pricing visibility and secondary opt-ins — the three things that turn a visit into a lead.

03 · TrustTrust & Credibility Checklist for a New Website

What makes a first-time visitor believe a website is real: social proof, legal pages, a working contact path and visible freshness — checked before launch.

04 · UX & MobileMobile UX Checklist: Viewport, Tap Targets & Font Size

The three mobile UX basics that break launches most often — a missing viewport tag, tap targets too small to hit, and body text too small to read.

05 · SEOSEO Launch Checklist: Indexability, Meta Tags & Sitemap

The technical SEO basics to confirm before you send traffic — indexability, title tags, meta descriptions, canonical URLs, sitemap and robots.txt.

06 · PerformanceWebsite Performance Checklist: Core Web Vitals Before Launch

How to check your Lighthouse performance score, Largest Contentful Paint and Cumulative Layout Shift before launch, and what actually moves them.

07 · AccessibilityAccessibility (WCAG 2.2) Checklist for Launch

A practical pre-launch accessibility pass: Lighthouse a11y score, image alt text, form labels, page language and colour contrast, explained plainly.

08 · TechnicalTechnical & Structured Data Launch Checklist

HTTPS, security headers, console errors and a real 404 page, plus the structured data and AI-crawler basics search engines and AI answers now expect.

Prefer the short version?

The full launch checklist lists all 51 checks in one place, grouped by dimension, with the exact points and effort for each. These guides go deeper on the parts that are easy to get technically right and still miss — start here if you want the reasoning, start there if you just want the list.