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LaunchFix · Report LC-7F3K2Q · LaunchGraded Standard 2026.2 · Scanned Oct 20, 2026

Launch readiness report: example-startup.com scored 87 out of 100

Rescan free

Almost Ready

Good shape — fix the remaining high-impact issues before launch.

3 blockers · 4 improvements · 44 passing

Up 25 points since your first scan

3 points and 3 blockers from the certificate.

LaunchGraded scores your public launch surface against the LaunchGraded Standard — not your traffic, revenue or product.

9 areas, worst first

Pick an area to see only its findings below.

Overview

Where this site stands

AI-assisted summary

Example Startup is close. The page explains itself well and converts cleanly, but three technical blockers would undercut a launch: the homepage is set to noindex, part of it loads over plain HTTP, and one link on the page is dead. Fix those (about an hour) and add a single piece of social proof, and this site clears the readiness bar.

Fix-first plan

Five quick wins, about 2 hours in all

1Google isn't allowed to index your homepage, launch blocker~5 min
2Part of your site isn't served securely, launch blocker~30 min
3There are broken links on the page, launch blocker~30 min
4You have no favicon, quick win~15 min
5Some resources load over plain HTTP, quick win~30 min

Every finding, worst first (7)

P0 · Launch blockerGoogle isn't allowed to index your homepage.SEO · ~5 min · 0/3 pts

Why it matters

Your page tells search engines to stay away. Every link, mention and launch post will point at a page Google won't list.

Fix

Remove the noindex directive from the robots meta tag or X-Robots-Tag header, redeploy, and rescan. The homepage tells search engines not to index it.

Fix codeReplace the robots meta tag inside <head>, and drop any X-Robots-Tag: noindex response header.

<meta name="robots" content="index, follow">

Technical

seo.indexable <meta name="robots" content="noindex, nofollow">

Think this is wrong? Tell us

P0 · Launch blockerPart of your site isn't served securely.Technical · ~30 min · 0/2 pts

Why it matters

Browsers show a "Not secure" warning when a page is served over HTTP or mixes HTTPS and HTTP content. For a first-time visitor that reads as "don't type your email here".

Fix

Serve the page and every asset — images, scripts, fonts, embeds — over HTTPS, and redirect http:// to https://. The page is served over HTTPS but two images and one script are loaded over plain HTTP.

Technical

tech.https

is-on-https failed · 3 insecure requests: http://cdn.example-startup.com/hero.png, http://cdn.example-startup.com/logo.png, http://cdn.example-startup.com/widget.js

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P0 · Launch blockerThere are broken links on the page.Technical · ~30 min · gate

Why it matters

A dead link on launch day is the fastest way to look unfinished. If it's in the nav or footer, it's on every page.

Fix

Update or remove the link, then rescan — this check is a gate, so fixing it lifts the verdict cap. One link on the page is dead: /changelog returns 404. It's in the footer, so it's on every page.

Technical

gate.broken_links GET /changelog → 404 (anchor text "Changelog", in <footer>)

Think this is wrong? Tell us

P1 · High impactYou show no evidence that other people use this.Trust · ~2 h · 0/4 pts

Why it matters

A first-time visitor has no reason to believe you yet. Without logos, testimonials, review counts or usage numbers, they have only your word that this works.

Fix

Add one testimonial with a name and role near the primary call to action, or a row of customer logos, or a concrete usage number. No testimonial, customer logo, review block or usage number detected on the page.

Technical

trust.social_proof Looked for testimonial/review/logo blocks and for phrases like 'trusted by', '2,000+ users' or '4.8/5'.

Think this is wrong? Tell us

P3 · PolishSome resources load over plain HTTP.Technical · ~30 min · 0/1 pts

Why it matters

An HTTPS page that loads even one image, script or stylesheet over http:// gets flagged as mixed content — browsers may block the resource outright or strip the page's "secure" padlock.

Fix

Change any hardcoded http:// resource URLs to https:// (or protocol-relative), especially in embeds and old CMS content. 3 resources load over plain HTTP on an HTTPS page.

Technical

tech.mixed_content

http://cdn.example-startup.com/hero.png
http://cdn.example-startup.com/logo.png
http://cdn.example-startup.com/widget.js

Think this is wrong? Tell us

P3 · PolishYou have no favicon.Technical · ~15 min · 0/1 pts

Why it matters

A blank tab icon is a small thing that signals "unfinished" in every tab, bookmark and share card.

Fix

Add a favicon (an SVG or 32×32 PNG) and link it from the page head. No favicon linked from the page head and /favicon.ico returns 404.

Fix codePaste inside <head>, with the icon files at your site root.

<link rel="icon" href="/favicon.ico" sizes="32x32">
<link rel="icon" href="/icon.svg" type="image/svg+xml">

Technical

tech.favicon no <link rel="icon"> · GET /favicon.ico → 404

Think this is wrong? Tell us

What's already strong (3)

Protect these when you iterate

Visitors can tell what you do from the first line
4/4
Keep the headline specific when you iterate copy — vague rewrites are the most common regression we see.
There's one obvious next step
8/8
One primary button above the fold is doing its job — resist adding a second one that competes with it.
Your page loads fast on mobile
5/6
Mobile performance is in the good band — watch it when you add analytics, chat widgets or embeds.

Every check, all 51, by area →

Fix the 3 blockers, rescan free, earn the certificate

At 90+ with no blockers you get a public certificate and badge. Launching soon? LaunchDay writes your copy for 12 platforms.

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Every check

All 51 checks, by area

Messaging

13/13

Visitors can tell what you do from the first linePass4/4

Headline "Invoices your clients actually pay on time" found above the fold (7 words).

Your headline is backed up by a one-linerPass3/3

One-liner under the headline names the audience (freelancers) and the outcome (paid in 9 days on average).

Visitors can see the product (screenshot or demo)Pass3/3

Product screenshot detected directly below the hero copy.

Your browser tab and search title say what you arePass1/1

Title tag "Example Startup — invoicing for freelancers" is present and specific (44 characters).

The page has enough copy to explain what you doPass1/1

The page has 620 words of visible body text (floor: 150).

Your copy is easy to readPass1/1

Flesch Reading Ease score is 58, within the 30-70 band.

Conversion

12/12

There's one obvious next stepPass8/8

"Start free" is the only primary button above the fold.

Visitors can find out what it costs (or how to talk to you)Pass3/3

Pricing is one click from the nav and visible on the page.

Not-ready visitors have a low-commitment way to stay in touchPass1/1

Secondary email opt-in ("Get product updates") found in the footer, separate from the main call to action.

Trust

7/11

You show no evidence that other people use thisP1 · High impact0/4

No testimonial, customer logo, review block or usage number detected on the page.

Visitors can reach a humanPass2/2

Contact link and a support email address found in the footer.

Your content shows a recent datePass1/1

Not a content-style page (no <article> or Article/BlogPosting/NewsArticle markup) — freshness doesn't apply.

Your content shows who wrote itPass2/2

Not a content-style page (no <article> or Article/BlogPosting/NewsArticle markup) — author byline doesn't apply.

UX & Mobile

7/7

Your page adapts to phonesPass3/3

Responsive viewport meta tag present; Lighthouse viewport audit passes.

Buttons and links are tappable on a phonePass2/2

All tap targets are appropriately sized (Lighthouse tap-targets audit passes).

Text is legible on a phonePass2/2

Body text is 16 px or larger on mobile (Lighthouse font-size audit passes).

SEO

11/14

Google isn't allowed to index your homepageP0 · Launch blocker0/3

The homepage tells search engines not to index it.

Search results show a description you wrotePass2/2

Meta description present (138 characters).

Your link looks right when sharedPass2/2

og:title, og:description and a 1200×630 og:image are all set.

Search engines know the one true URLPass2/2

Canonical link points at https://example-startup.com/.

Links say where they goPass1/1

Link text is descriptive and every anchor has a crawlable href.

You have a sitemap search engines can findPass2/2

A sitemap at https://example-startup.com/sitemap.xml lists 14 URLs.

The URLs in your sitemap actually resolvePass1/1

All 5 sampled sitemap URLs resolve.

robots.txt points crawlers at your sitemapPass1/1

robots.txt references your sitemap.

Performance

8/9

Your page loads fast on mobilePass5/6

Lighthouse mobile performance 91/100 — in the good band. Watch this when you add analytics or chat widgets.

The main content appears within 2.5 secondsPass2/2

Largest Contentful Paint 1.9 s on mobile.

The page doesn't jump around while loadingPass1/1

Cumulative Layout Shift 0.02.

Accessibility

6/7

People using assistive tech will struggle with your siteP3 · Polish2/3

Lighthouse accessibility 83/100 — two low-contrast captions and one unlabelled icon button.

Images have text alternativesPass1/1

Every meaningful image has alt text.

Form fields have labelsPass1/1

Both form inputs have visible labels.

The page declares its languagePass1/1

<html lang="en"> is set.

Text is readable against its backgroundPass1/1

Body text and buttons meet 4.5:1 contrast.

Technical

10/14

Part of your site isn't served securelyP0 · Launch blocker0/2

The page is served over HTTPS but two images and one script are loaded over plain HTTP.

Your site sends baseline security headersPass2/2

Strict-Transport-Security, X-Content-Type-Options and a framing defence are all present.

Some resources load over plain HTTPP3 · Polish0/1

3 resources load over plain HTTP on an HTTPS page.

Nothing is silently breaking in the browserPass2/2

No JavaScript errors logged on load.

You have no faviconP3 · Polish0/1

No favicon linked from the page head and /favicon.ico returns 404.

You have a recognizable brand markPass1/1

A logo image is present in the page header.

The plain http:// address redirects to https://Pass1/1

The plain http:// version of the site redirects to https://.

www and the bare domain don't both serve live contentPass1/1

The www/apex alternate of this domain doesn't independently serve live content.

A wrong URL gets a proper 404Pass1/1

A random path returns a real 404 with a custom page.

Your headings follow a clean hierarchyPass2/2

Exactly one <h1>, and no heading levels are skipped.

There are broken links on the pageP0 · Launch blocker0/0

One link on the page is dead: /changelog returns 404. It's in the footer, so it's on every page.

Discoverability

13/13

Your page has structured data search engines can parsePass2/2

2 JSON-LD blocks parse as valid JSON.

Your structured data declares what you arePass3/3

Structured data declares an Organization entity.

Your structured data has its required fields filled inPass2/2

The Organization entity has its required fields (name) populated.

Your structured data is clean, not malformed or conflictingPass2/2

No malformed JSON-LD or conflicting duplicate structured data.

You use breadcrumb or Q&A markup where it appliesPass1/1

BreadcrumbList or QAPage structured data is present.

AI crawlers can access your sitePass2/2

robots.txt doesn't block the well-known AI crawlers.

You publish an llms.txtPass1/1

/llms.txt is present and returns a 2xx response.

This score reflects your public launch experience: messaging, trust signals, technical readiness, the things LaunchGraded can actually audit. It's not a verdict on product-market fit or business success; that part's still yours to prove.

Now see yours.

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